ABOVE went UNDER

1 South:  The Mercedes of restaurants.

I'd go in spite of such a horrible logo (seriously the S looks like an ***) if it got wonderful reviews, but they're already dealing with a bunch of negatives for the public to move beyond. I don't know how anyone could look at that and think it's either elegant or appealing. They'd be better off with straight type in a simple font that didn't look like an old sweet 16 invitation.

mikescott said:

shh said:

That's a horrible, horrible logo.

qrysdonnell said:

New management and name (1 South). May or may not be open already from what I hear.

There is a website, but there's nothing there - http://1south.com/

I have seen worse... but really does anyone go to a restaurant because of a website or logo?  

A friend of mine went the other night.   He said he was impressed with the food and the service.  Prices were higher than he expected.  

I could see the logo being important for a national brand but not for a local restaurant.  Panera has a lousy logo and does fine.  good service and food will be all it takes.