That ASPCA commercial-"Arms of the Angel".... archived
My daughter has to leave the room when it comes on. She was sobbing a couple of weeks ago after seeing it.
Too true. They've been using that one for at least a year (I recall it last December/January). Time had a phot essay an issue or so ago, pictures of dogs rescued from fighting. In some ways, some "mean" looking breeds but oh how sad they looked with all the dreadful things done to them by owners, and visited upon them by the fights.
i just watched the video on youtube. how sad. i am so glad with the exception of the dog limping and the dog that looked like his/her ear was ripped off more cats and dogs showing signs of abuse were not shown.
i noticed most of the dogs started to wag their tails as the noticed the camera person and the kitties looked longingly through the bars of the cages they were in.
i hope in my life time there are enough homes for all the cats and dogs who need them. that people who abuse animals are handed down stiff sentences and that there are no more puppy or kitty mills.
i noticed most of the dogs started to wag their tails as the noticed the camera person and the kitties looked longingly through the bars of the cages they were in.
i hope in my life time there are enough homes for all the cats and dogs who need them. that people who abuse animals are handed down stiff sentences and that there are no more puppy or kitty mills.
I went to the MT. Pleasant Animal Shelters Holiday bazaar. When I went in to see the dogs I was crying, because all of the dogs need a human to love them they love us.
The shepard whose eyes look up as if expecting to be hit gets me every time.
Anyone notice that Ann Marie Lucas, the ASPCA cop from Animal Precinct, is in that commercial? I think I would up my donation by a thousandfold if she was allowed to pistol whip the abusers just a bit. That's why I could never do that job.
ASPCA has an ad that shows up on ebay occasionally that scoots down the page with you as you scroll down the list of items.
it haunts me and sometimes I have to exit ebay because of it. I similarly change the channel when the commercial comes on.
I already give them $.
don't want to be so depressed when I'm trying to bid on something or watch crapola.
:cry:
it haunts me and sometimes I have to exit ebay because of it. I similarly change the channel when the commercial comes on.
I already give them $.
don't want to be so depressed when I'm trying to bid on something or watch crapola.
:cry:
i consider myself lucky i have never seen the commercial on tv.
I can't stand that commercial either. I hear the song and i immediately change the channel. I can't even watch the Animal Precinct shows anymore. They are way too upsetting. I thought about becoming an ASPCA cop, but like everyone told me- I could never handle it. I would want to shoot every single one of those people!
That one gets me every time too. We switch it when we can get to the remote. If we're in the middle of cooking or something we're done for after having to listen/watch it.
Yeah, and that's not even the half of it. A lot of what goes on is just too horrible for public consumption. I used to work at the ASPCA and knew Ann Marie and a bunch of the other officers. They're all really great people, and I don't know how they do what they do without completely losing it. But thank goodness they do. I'll never forget one case they had when I was there. A fighting pit had obviously lost a fight, so whoever "owned" him decided they were done with him. They tied him to a fence and left him to die of his injuries. Only thing is, in "crime scene" photos I saw, it was hard to tell he was dead because they didn't give him enough slack to lay his poor tired, abused head down to die--so he died with his head held fully upright, straining against his collar and leash!
In another case, someone set a cat on fire. She came in with her ears burned off and was still as sweet and loving as a kitty could be. She got a lot of publicity and many, many folks wanted to adopt her. So, ultimately, it was a very happy ending for her.
Although, if most people are changing the channel when this commercial comes on (I do it too), I'm not sure you could call it effective. Personally, I think it's a little much, but they certainly accomplish what they set out to do, which is to seriously tug at your heartstrings.
In another case, someone set a cat on fire. She came in with her ears burned off and was still as sweet and loving as a kitty could be. She got a lot of publicity and many, many folks wanted to adopt her. So, ultimately, it was a very happy ending for her.
Although, if most people are changing the channel when this commercial comes on (I do it too), I'm not sure you could call it effective. Personally, I think it's a little much, but they certainly accomplish what they set out to do, which is to seriously tug at your heartstrings.
Oh, MATB, you are making me cry at work. My heart always breaks hardest for the pit bulls that are forced to fight, they are capable of being such loving and loyal creatures.
The ad worked on me since I wrote a check to them this holiday season in addition to Best Friends, which is my usual animal charity.
The ad worked on me since I wrote a check to them this holiday season in addition to Best Friends, which is my usual animal charity.
Well, I'm a pitbull owner--probably always will be, so you know it kills me. Every time! And what also makes me sad is thinking about all the animals that are never found or helped. Thus, I try not to spend a lot of time thinking about it. It would make me crazy. Which, again, is why I could NEVER, EVER do that job. But God bless those who can.
Anyhoo, I hope that commercial is working for them. Clearly, it did in your case!
Anyhoo, I hope that commercial is working for them. Clearly, it did in your case!
Was discussing "The Ad" with someone at work today and they sent me the NY Times article below. Apparently the ASPCA has raised some $30 million from it (as of late 2008)! Maybe this can help us be less sad when it comes on.
December 26, 2008
Ad Featuring Singer Proves Bonanza for the A.S.P.C.A.
By STEPHANIE STROM
Marie Bedford first saw what has become known as The Ad in nonprofit circles about a year and a half ago. I saw it a couple of times and found I just had to respond, Ms. Bedford, an actress living in Brooklyn, said. Its so moving.
The television advertisement, for the American Society for the Prevention of Cruelty to Animals, features heartbreaking photographs of dogs and cats scrolling across the screen while Sarah McLachlan, the Canadian singer-songwriter, croons the haunting song Angel in the background.
That simple pitch has raised roughly $30 million for the organization since the advertisements started running in early 2007, making it the A.S.P.C.A.s most successful fund-raising effort and a landmark in nonprofit fund-raising, where such amounts are virtually unimaginable for a single commercial. (The organizations annual budget is $50 million.)
Ms. McLachlan appears only momentarily to ask viewers to share her support for the A.S.P.C.A.
Sarah made it possible to do in two minutes what took 30 minutes before, said Jo Sullivan, the organizations senior vice president for development and communications, referring to the long-form use of celebrities in the past. She literally has changed the way we fund-raise.
Like Ms. Bedford, many of the roughly 200,000 new donors attracted to the organization through the advertisement are annuity donors who have pledged an average of $21 a month to the A.S.P.C.A., which charges their credit card or receives the money via an automatic electronic transfer from their bank.
The advertisement came about by accident.
The A.S.P.C.A. had been working with a Canadian firm, Eagle-Com Inc., which helps charities raise money using television and that had helped the A.S.P.C.A. create spots featuring celebrities like Jason Alexander of Seinfeld, Kevin Nealon from Saturday Night Live and Jennifer Coolidge, who played the manicurist in Legally Blonde. Those advertisements typically ran in the early hours of the morning, which was all the organization could afford.
Eagle-Com was working on a project for a small animal shelter in Vancouver, British Columbia, that Ms. McLachlan supported and asked if she might be interested in doing similar work for the A.S.P.C.A.
She asked for information about our mission and programs and just got really excited, Ms. Sullivan said. People keep asking us how we cultivated her did we send flowers, chocolates but it really was just a happy accident.
Donations from the McLachlan commercial enabled the A.S.P.C.A to buy prime-time slots on national networks like CNN, which in turn has generated more income. This holiday season, the A.S.P.C.A. rolled out another advertisement featuring Ms. McLachlan singing Silent Night, and it will release another McLachlan advertisement in January.
I dont want people to hear $30 million and not understand that weve grown tremendously with that increase in income, Ms. Sullivan said.
For instance, over the last decade, the A.S.P.C.A. has increased its grants to support other animal welfare organizations by 900 percent.
A big chunk of that has come in the last three years because of this ad, Ms. Sullivan said.
December 26, 2008
Ad Featuring Singer Proves Bonanza for the A.S.P.C.A.
By STEPHANIE STROM
Marie Bedford first saw what has become known as The Ad in nonprofit circles about a year and a half ago. I saw it a couple of times and found I just had to respond, Ms. Bedford, an actress living in Brooklyn, said. Its so moving.
The television advertisement, for the American Society for the Prevention of Cruelty to Animals, features heartbreaking photographs of dogs and cats scrolling across the screen while Sarah McLachlan, the Canadian singer-songwriter, croons the haunting song Angel in the background.
That simple pitch has raised roughly $30 million for the organization since the advertisements started running in early 2007, making it the A.S.P.C.A.s most successful fund-raising effort and a landmark in nonprofit fund-raising, where such amounts are virtually unimaginable for a single commercial. (The organizations annual budget is $50 million.)
Ms. McLachlan appears only momentarily to ask viewers to share her support for the A.S.P.C.A.
Sarah made it possible to do in two minutes what took 30 minutes before, said Jo Sullivan, the organizations senior vice president for development and communications, referring to the long-form use of celebrities in the past. She literally has changed the way we fund-raise.
Like Ms. Bedford, many of the roughly 200,000 new donors attracted to the organization through the advertisement are annuity donors who have pledged an average of $21 a month to the A.S.P.C.A., which charges their credit card or receives the money via an automatic electronic transfer from their bank.
The advertisement came about by accident.
The A.S.P.C.A. had been working with a Canadian firm, Eagle-Com Inc., which helps charities raise money using television and that had helped the A.S.P.C.A. create spots featuring celebrities like Jason Alexander of Seinfeld, Kevin Nealon from Saturday Night Live and Jennifer Coolidge, who played the manicurist in Legally Blonde. Those advertisements typically ran in the early hours of the morning, which was all the organization could afford.
Eagle-Com was working on a project for a small animal shelter in Vancouver, British Columbia, that Ms. McLachlan supported and asked if she might be interested in doing similar work for the A.S.P.C.A.
She asked for information about our mission and programs and just got really excited, Ms. Sullivan said. People keep asking us how we cultivated her did we send flowers, chocolates but it really was just a happy accident.
Donations from the McLachlan commercial enabled the A.S.P.C.A to buy prime-time slots on national networks like CNN, which in turn has generated more income. This holiday season, the A.S.P.C.A. rolled out another advertisement featuring Ms. McLachlan singing Silent Night, and it will release another McLachlan advertisement in January.
I dont want people to hear $30 million and not understand that weve grown tremendously with that increase in income, Ms. Sullivan said.
For instance, over the last decade, the A.S.P.C.A. has increased its grants to support other animal welfare organizations by 900 percent.
A big chunk of that has come in the last three years because of this ad, Ms. Sullivan said.
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PS-Sarah McLachlan rocks!