resturant mc? archived

harden

Jun 21, 2010 at 5:05am Edited

The resturant is closed---What happened?

hankzona

Jun 21, 2010 at 5:09am

my guess, despite what many say, not enough people wanted a restaurant with a city vibe...combined with inconsistency and higher prices in this economy

deiscane

Jun 21, 2010 at 5:24am

Good not great and quite expensive. Martini provides a cool enough vibe and good food at 2/3 the price.

Steve

Jun 21, 2010 at 5:39am Edited

Posted By: hankzonamy guess, despite what many say, not enough people wanted a restaurant with a city vibe...combined with inconsistency and higher prices in this economy

I think that the real problem was the inconsistency given the higher prices. Top restaurants (e.g., Scalini Fedeli) seem to be holding on just fine notwithstanding the economy.

Got to say, I found them packed on weekends. Never got there on a weeknight -- and perhaps neither did enough regulars, but my gut feel is there is more to this...

Several months before they closed I noticed that all marketing had stopped. Up until that point they were pretty aggressive (and clever).

Oddly, "restuarant mc" is now sending out all sorts of marketing emails for other Millburn businesses -- a hair salon & shoe place most often.

I hope Dr Cooperman and his son didn't lose their shirts over this investment -- or can find a way to turn it around.

/p